Three Surprising Truths About When to Franchise Your Business

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Three Surprising Truths About When to Franchise Your Business

 
  1. Your business will not be perfect when you launch a franchise program. It will never be perfect. It will need to evolve over the years.
  2. Not every business needs a long track record before franchising. While many do, some do not. Massage Envy started with us when they had a single unit and less than six months of history. If your concept is well-designed and the opportunity is ripe, you may have to act quickly to secure your place in the market.
  3. It’s ok to think about you. Part of your decision to franchise will rest on your personal goals. Where do you want to be in five years? If your goals are aggressive, you may want to jump into franchising sooner rather than later. If your goals are conservative, your growth strategy should follow that course.
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